Founding partners
Help build a gravel grand tour for the high country
Grand Tour Gravel is in development, so the ground floor is open. Come in now and you don't sponsor a race — you help shape the first edition of one.
Who this is for
Three kinds of partner
Brands
Bikes, tires, nutrition, apparel, timing, hydration, recovery, trucks, and mountain-lifestyle brands who want a foothold in the fastest-growing part of cycling, at the most photogenic altitude in the country.
Land & hosts
Stage towns, lodges and landowners who want the economic lift of a marquee event and a role in the route.
Founders' circle
People who want to help stand up a genuinely new event and have their name on its first edition.
Why the ground floor
What an established race can't offer
Gravel is the fastest-growing part of cycling and Colorado is its center, but no gravel stage race with a general classification runs over Colorado's high alpine passes yet. A founding partner gets what a sponsor of an established race never can: category exclusivity while it's still open, a hand in the format and route, and the story of having built it.
The audience is the riders who chase Leadville, SBT GRVL and the Life Time Grand Prix, plus the towns and media that follow them. The backdrop is five passes above treeline.
| Level | What it is |
|---|---|
| Title / presenting | The race's name partner, category exclusivity, top billing everywhere. |
| Stage & jersey | Own a stage or a classification — GC leader, KOM/QOM — the grand-tour sponsorship model on gravel. |
| Official supplier | One brand per category, with on-course presence and product integration. |
| Host & community | Stage towns, venues, lodges and local businesses in the host village. For host towns |
| Race village exhibitor | A space in the start, finish and evening village for demos, service and product, without a full sponsorship. |
| Community beneficiary | We want part of every entry to stay in Lake County. The beneficiary will be chosen with the community; local organizations can start that conversation now. |
Start the conversation
Founding partnerships are open now, ahead of the inaugural edition. The email opens with the details we need filled in: name, company, website, phone and which kind of partnership.